Flo Rida Joins Beyond Juicery As Owner After $82 Million Celsius Court Win
Flo Rida is taking his entrepreneurial spirit beyond music, signing as an equity partner in fast-casual chain Beyond Juicery + Eatery.
Flo Rida is building an empire right in his own backyard, and his newest move puts him inside one of the fastest-growing healthy fast-casual chains in the country.
The Miami Gardens rapper born Tramar Dillard has signed on as an equity partner in Beyond Juicery + Eatery, according to Fast Casual, a multimillion-dollar deal that puts him in the ownership seat, not just on a poster.
The Michigan-founded chain, which has more than 50 locations serving smoothies, bowls, wraps and juices, plans to use Flo’s South Florida footprint and public profile to drive expansion across the region and nationally.
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Board member Niko Moschouris led the partnership discussions alongside co-founder Mijo Alanis, who said they wanted someone genuinely invested in the brand, not a celebrity looking to lend their name and disappear.
“That’s exactly the kind of franchise partner we want representing Beyond,” Alanis said in a statement. Flo responded to the deal by highlighting health as a core part of his approach to life and business, specifically calling out the Blue Mood Rush smoothie and the Turkey Dijon Wrap as personal favorites.
This isn’t Flo Rida’s first move in the business world, not by a long shot.
In 2023, after a Broward County jury awarded him $82.6 million in his breach-of-contract case against Celsius Holdings, he put that money to work fast.
A Florida jury found that Celsius fraudulently concealed information from him while breaching a 2014 endorsement deal that was supposed to include stock options and bonuses tied to sales benchmarks.
Flo had argued he was owed 1% of the company, and the verdict backed him up on nearly every count.
The Florida Supreme Court declined to review the case in November 2025, cementing his win, though the exact final payout ranged from $55 million to $100 million.
Almost immediately after that verdict, Flo moved to buy Cloverleaf Plaza, a 27,813-square-foot shopping center in Miami Gardens, for $10 million through his company Strong Arm Management.
The acquisition made Cloverleaf the first Black-owned plaza in Miami Gardens since the property was built in 1955.
Beyond the plaza, he’s also launched JettSet1, a natural energy drink he developed after beating Celsius in court, in partnership with physician George Tabi and entrepreneur Erik Hicks.
Between the Celsius windfall, the plaza, the new beverage brand and now Beyond Juicery, Flo Rida is running a full portfolio. His estimated net worth sits around $50 million and is climbing.
